A. City Marketing and Promotion.

1. Kepa Olabarrieta (Buró de Convenciones de Bilbao) Entorno competitivo de destinos turísticos urbanos – The competitive environment of urban tourist destinations
2. Elena Kurilova (Ural State University of Economics, Yekaterinburg) Local authority leadership in place marketing and destination management: Russsian cities experience.
3. Jeff Stone (TravelClick) "Stand out from the crowd! Be yourself!"
4. Federico Rodríguez Torres (Universidad Latina de América) ¿City marketing, una estrategia viable ante el terrorismo y la inseguridad pública?. El caso de Morelia, Michoacán, México.

B. The Learning Effects of Internships.
 

1. Tjeerd Zandberg (Stenden University) Student Managers and their strategic influence.
2. Roger Andrews (Escola d´Hoteleria UIB) Evaluating the competencies and skills acquired from international hospitality placements. Who? How?snd Why?
3. Maitee Amezqueta (Zaragoza Hotel Management School) Before and after. Analyzing hospitality placements as a way to expertise.

 C. Recent Trends in F&B Education.

1. Shyam Patiar (Llandillo College) Shoot the chef
2. Valentina Ivanova (Moscow State University of Technologies and Management) University and food industry: Time for a dialogue.
3. Javier García (Escuela Superior de Hostelería de Sevilla): Gastronomía, Ciencia y Salud: Objetivo conseguido

Download  Conference Program.