Saturday July 10  - Arrival and welcome  

13:00    Welcome Lunch for the Members of the Board of Directors

15:00    Meeting of the Board of Directors

19:00    Tour of the Aljafería, 11th Century Moorish Castle, today
            Aragon's regional Parliament, and Welcome Cocktail

Sunday July 11

10:00    Zaragoza Tour: City of Four Cultures - Roman Theatre; The Mudejar
            Cathedral of the Seo Basilica of our Lady of the Pillar,
            the largest baroque church in Spain

13:30    Lunch at El Náutico

19:00    Tapa Excursion in the Tubo (City Centre)

Monday July 12  - City Marketing

10:00    Official Opening by Mr. Enrique Iglesias, Iberoamerican Secretary General

11:15    Coffee Break

11:45    Ares Kalandides: The trouble with place identity:
            City Marketing between Berlin and Bogotá

12:30    Chris Foy: Tourism & the London 2012 Olympic & Paralympic Games

13:30    Lunch

16:00    Angelique Lombarts: The Amsterdam Red Light district,
            From Exploitation to Exploration. Leisure concepts in a transforming
            area

16:45    Jesús Blanco Pérez: Zaragoza, a challenge, a brand.
            Defining the identity of the city

19:00    Reception at the City Hall

Tuesday July 13

9:00      Workshop Sessions

10:30    Coffee Break

11:00    Marianne Müller Award

12:00    Eurhodip General Assembly

13:30    Lunch

16:00    Presentation and Discussion Panel by CONPEHT

20:30    Gala dinner at the Ebro terraces